Research on strategies of sport event sponsorship
نویسندگان
چکیده
منابع مشابه
Sponsorship ambushing in sport
Ambushing occurs when a company that has no formal rights as an official sponsor, associates its own brand with a sport event with the intention of communicating the false impression that it is a sponsor. The article identifies and discusses seven potential ambush opportunities. The extent to which ambushing is effective is reviewed. Official sponsors receive little legal protection from ambush...
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Global crises have transformed the development of the national economy into a major problem. One way to achieve economic development is to improve the commercialization mechanisms of academic research. Considering the significance and status of universities, academic and research centers in meeting the needs of society and moving towards the production of capital from the knowledge produced in ...
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Commercial gambling providers (CGPs) have recently intensified the promotion of their products and services through sport sponsorship. Consequently, gambling products and services now gain substantial exposure to large audiences via media broadcasts of sport. Due to the mainstream appeal of some sports, television audiences and fan-bases can include youth, at-risk and problem gamblers, who may ...
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ژورنال
عنوان ژورنال: Współczesna Gospodarka
سال: 2018
ISSN: 2082-677X
DOI: 10.26881/wg.2018.4.05